Project designation | Aldeco Internacional Project
Project code | NORTH-02-0752-FEDER-047958
Main objective | OT 3 – Strengthen the competitiveness of SMEs
Intervention region | North
Beneficiary entity | ALDECO – COMÉRCIO INTERNACIONAL, S.A.
Approval date | 12-28-2020
Start date | 01-10-2020
Completion date | 03/30/2023
Total eligible cost | 860,550.45 euros
Financial support from the European Union | 387,247.70 euros
Execution Rate | 66.67%
Activities / Objectives:
1. Increase the weight of the international market in relation to the national market in the VN Total.
2. Bet on the diversification of markets with strong growth potential and strengthen their share in the markets in which it operates.
3. Constant creation of new design concepts in your products, allowing you to individualize and customize them.
4. Dynamize the marketing strategy, reinforcing and monetizing marketing actions, increasing the visibility and notoriety of the Aldeco brand.
5. Hiring highly qualified personnel.
In addition to the aforementioned objectives, ALDECO intended to increase its Export Intensity in 2023, with a prospect of an increase in the following years. The defined objectives consolidate the strategy of ALD which, despite being already present in multiple countries, around the world, intended to consolidate its presence in the markets where it already operates (new segments) and penetrate new markets, in order to be a company of high notoriety and diversity, throughout the globe.